14 general skills or competencies (Job family competencies) for Sales Manager
Skill definition-Planning strategies and tactics for the business to grow and expand.
Level 1 Behaviors
(General Familiarity)
Lists the functions and features of tools used in business development.
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Level 2 Behaviors
(Light Experience)
Identifies business development opportunities through scoping customer and external industry engagements.
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Level 3 Behaviors
(Moderate Experience)
Supervises a team of intermediate sales business development professionals to focus on creating solutions.
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Level 4 Behaviors
(Extensive Experience)
Monitors the overall performance to evaluate the effectiveness of business development strategies.
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Level 5 Behaviors
(Mastery)
Develops solutions for business development programs to achieve optimum results.
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Skill definition-Distributing a product to the market through third parties to increase sales and customer outreach.
Level 1 Behaviors
(General Familiarity)
Lists the different channels' sales strategies.
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Level 2 Behaviors
(Light Experience)
Selects tools and methods to help the third-party company know about the sold products.
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Level 3 Behaviors
(Moderate Experience)
Uses product sales data from other channels to sell effective merchandising products.
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Level 4 Behaviors
(Extensive Experience)
Coordinates with cross-functional teams to maintain appropriate and channel inventory levels.
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Level 5 Behaviors
(Mastery)
Fosters positive relationships to maintain and create an efficient work environment.
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11 soft skills or competencies (core competencies) for Sales Manager
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Documents best practices in planning and organizing work to address important tasks.
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Level 2 Behaviors
(Light Experience)
Discusses the positive and negative outcomes of planning and organization in the workplace.
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Level 3 Behaviors
(Moderate Experience)
Helps set up new practices to anticipate and address the needs of planning and organization initiatives.
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Level 4 Behaviors
(Extensive Experience)
Facilitates the adoption of advanced tools to streamline the process of planning and organization.
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Level 5 Behaviors
(Mastery)
Develops best practices in planning and organizing activities to improve organizational efficiency.
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Skill definition-Ability to encourage, motivate, and guide individuals or teams to further enhance their performance.
Level 1 Behaviors
(General Familiarity)
Describes the role and value of a coach.
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Level 2 Behaviors
(Light Experience)
Identifies behaviors that affect job performance.
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Level 3 Behaviors
(Moderate Experience)
Discusses alternative techniques for diagnosing and coaching individuals and teams.
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Level 4 Behaviors
(Extensive Experience)
Evaluates the success of a coaching method and modifies it based on the feedback of others.
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Level 5 Behaviors
(Mastery)
Establishes a process that is beneficial to developing coaches and identifying coaching opportunities.
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Summary of Sales Manager skills and competencies
There are 0 hard skills for Sales Manager.
14 general skills for Sales Manager, Business Development, Channel Sales, Cold Calling, etc.
11 soft skills for Sales Manager, Planning and Organizing, Coaching Others, Team Management and Team Building, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Sales Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Coaching Others, and be skilled in Team Management and Team Building.