Skills & Competencies for Sales Promotion Manager

Sales Promotion Manager job profile

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JOB SUMMARY for Sales Promotion Manager

Manages, develops, and implements sales promotion policies, programs, and initiatives to support the marketing and branding strategy of the organization.

JOB RESPONSIBILITIES for Sales Promotion Manager

Researches, evaluates, and recommends tactics that enhance the market positioning of the organization's products or services. Creates and conveys brand messages to improve brand awareness and perception. Identifies promotional merchandise suppliers and negotiates pricing and delivery schedules. Coordinates distribution of materials with internal teams.

Sales Promotion Manager SALARY RANGE

BASE 50%
$123,060
TOTAL 50%
$127,681
Job Level
M02
Job Code
SM15000036
Education/Degree
Bachelor's Degree
Reports To
Senior Manager

Sales Promotion Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Sales Promotion Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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11 general skills or competencies (Job family competencies) for Sales Promotion Manager

1 Job Family Competencies – Marketing Strategy
Proficiency Level -3
Skill definition-Developing, implementing and assessing marketing plans, objectives and tactics to achieve competitive advantage.
Level 1 Behaviors
(General Familiarity)
Names some of the components of marketing strategy, such as target audience and content creation.
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Level 2 Behaviors
(Light Experience)
Works with specific tools in documenting our brand positioning and messaging.
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Level 3 Behaviors
(Moderate Experience)
Provides innovative ideas to ensure the successful development of an effective marketing strategy.
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Level 4 Behaviors
(Extensive Experience)
Provides hands-on training to the team to ensure seamless execution of marketing strategy.
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Level 5 Behaviors
(Mastery)
Leads the development of company websites to ensure it complies with our marketing strategy.
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2 Job Family Competencies – Promotion
Proficiency Level -4
Skill definition-Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
Level 1 Behaviors
(General Familiarity)
Names different kinds of promotional marketing materials.
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Level 2 Behaviors
(Light Experience)
Tracks and reports the results of promotional activities.
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Level 3 Behaviors
(Moderate Experience)
Uses interactive materials such as videos, charts, or slideshows to show product features to clients.
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Level 4 Behaviors
(Extensive Experience)
Oversees a targeted promotion initiative to an identified set of customers.
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Level 5 Behaviors
(Mastery)
Leads the development and launching of multiple marketing promotions.
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3 Sales Promotion Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Sales Promotion Manager
Proficiency Level - 4
5 Competency for - Sales Promotion Manager
Proficiency Level - 5

10 soft skills or competencies (core competencies) for Sales Promotion Manager

1 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Lists commonly used tools in workplace planning and organization.
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Level 2 Behaviors
(Light Experience)
Works with specific tools in prioritizing and allocating resources to ensure task accuracy.
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Level 3 Behaviors
(Moderate Experience)
Prepares schedules to plan, organize, and complete priorities promptly.
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Level 4 Behaviors
(Extensive Experience)
Sets short- and long-term objectives to organize team workload and improve efficiency.
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Level 5 Behaviors
(Mastery)
Leads the development of new techniques and strategies to drive effective planning and organization.
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2 Core Competencies – Coordination
Proficiency Level -4
Skill definition-Ability to plan, execute, and adjust job duties to achieve business goals.
Level 1 Behaviors
(General Familiarity)
Lists tools and applications used for planning job duties.
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Level 2 Behaviors
(Light Experience)
Works with teammates on shared goals to ensure efficiency and productivity.
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Level 3 Behaviors
(Moderate Experience)
Monitors project progress and regularly leads a discussion on operational inefficiencies.
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Level 4 Behaviors
(Extensive Experience)
Leads a team in coordinating internal and external resources effectively.
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Level 5 Behaviors
(Mastery)
Serves as the coordination expert to provide valuable advice as needed to different levels of our business.
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3 Sales Promotion Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Sales Promotion Manager
Proficiency Level - 4
5 Competency for - Sales Promotion Manager
Proficiency Level - 5

Summary of Sales Promotion Manager skills and competencies

There are 0 hard skills for Sales Promotion Manager.
11 general skills for Sales Promotion Manager, Marketing Strategy, Promotion, Channel Sales, etc.
10 soft skills for Sales Promotion Manager, Planning and Organizing, Coordination, Project Management, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Sales Promotion Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Coordination, and be skilled in Project Management.

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