Skills & Competencies for Technical Sales Manager

Technical Sales Manager job profile

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JOB SUMMARY for Technical Sales Manager

Manages a team that sells technical services, products, and systems.

JOB RESPONSIBILITIES for Technical Sales Manager

Sets sales targets and goals for the team, and coaches sales representatives to meet or exceed set targets. Develops comprehensive sales plans and forecasts to identify and produce a steady pipeline of prospects. Stays current on market developments, industry trends, and competitor activity. Ensures the team delivers compelling technical presentations that drive sales. Utilizes deep technical acumen to educate the team on products, competitors, and prospects. Manages contract negotiations. Manages relationships with key customers. Partners with internal technical and marketing teams to utilize customer insights and market intelligence to contribute to the product roadmap.

Technical Sales Manager SALARY RANGE

BASE 50%
$147,130
TOTAL 50%
$166,640
Job Level
M02
Job Code
SM15000487
Education/Degree
Bachelor's Degree
Reports To
Director

Technical Sales Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Technical Sales Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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11 general skills or competencies (Job family competencies) for Technical Sales Manager

1 Job Family Competencies – Technical Support
Proficiency Level -3
Skill definition-Offering hands-on assistance and solutions to end-users in addressing and troubleshooting technical issues.
Level 1 Behaviors
(General Familiarity)
Explains key principles of customer service essential in delivering technical support.
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Level 2 Behaviors
(Light Experience)
Identifies the problems and issues that require the assistance of technical support.
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Level 3 Behaviors
(Moderate Experience)
Performs diagnostics to investigate and resolve technical issues provided by the customers.
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Level 4 Behaviors
(Extensive Experience)
Monitors the resolution of technical issues to improve the productivity of technical support services.
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Level 5 Behaviors
(Mastery)
Establishes policies and procedures to promote uniformity and consistency in technical support delivery.
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2 Job Family Competencies – Business Development
Proficiency Level -3
Skill definition-Planning strategies and tactics for the business to grow and expand.
Level 1 Behaviors
(General Familiarity)
Lists the functions and features of tools used in business development.
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Level 2 Behaviors
(Light Experience)
Identifies business development opportunities through scoping customer and external industry engagements.
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Level 3 Behaviors
(Moderate Experience)
Supervises a team of intermediate sales business development professionals to focus on creating solutions.
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Level 4 Behaviors
(Extensive Experience)
Monitors the overall performance to evaluate the effectiveness of business development strategies.
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Level 5 Behaviors
(Mastery)
Develops solutions for business development programs to achieve optimum results.
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3 Technical Sales Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Technical Sales Manager
Proficiency Level - 4
5 Competency for - Technical Sales Manager
Proficiency Level - 5

14 soft skills or competencies (core competencies) for Technical Sales Manager

1 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Explains the importance of planning and organization in building a good working environment.
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Level 2 Behaviors
(Light Experience)
Identifies key implications of ineffective planning and organization that affects decision-making.
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Level 3 Behaviors
(Moderate Experience)
Leverages key performance indicators to measure progress completion against performance metrics.
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Level 4 Behaviors
(Extensive Experience)
Manages the planning and sequencing of activities to create well-planned schedules and achieve goals on time.
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Level 5 Behaviors
(Mastery)
Establishes standards for planning and organization processes to align efforts with business goals.
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2 Core Competencies – Driving Results
Proficiency Level -4
Skill definition-Driving critical activities to meet or exceed established targets.
Level 1 Behaviors
(General Familiarity)
Describes the importance and value of driving results to cultivate and maintain a productive working environment.
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Level 2 Behaviors
(Light Experience)
Selects and identifies resources essential to completing work assignments promptly.
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Level 3 Behaviors
(Moderate Experience)
Leverages data-driven approaches in resolving workplace issues to achieve sustainable results for the company.
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Level 4 Behaviors
(Extensive Experience)
Facilitates employee communication to provide needed confidence and inspiration to staff in driving positive results.
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Level 5 Behaviors
(Mastery)
Establishes culture and mindset of focusing on excellence to achieve intended results and outcomes.
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3 Technical Sales Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Technical Sales Manager
Proficiency Level - 4
5 Competency for - Technical Sales Manager
Proficiency Level - 5

Summary of Technical Sales Manager skills and competencies

There are 0 hard skills for Technical Sales Manager.
11 general skills for Technical Sales Manager, Technical Support, Business Development, Consultative Selling, etc.
14 soft skills for Technical Sales Manager, Planning and Organizing, Driving Results, Coaching Others, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Technical Sales Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Driving Results, and be skilled in Coaching Others.

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