Skills & Competencies for Web Designer II

Web Designer II job profile

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JOB SUMMARY for Web Designer II

Designs web pages that engage the target audience, drive web traffic, and provide optimal user experience.

JOB RESPONSIBILITIES for Web Designer II

Uses knowledge of user interface design and human factors engineering to create visually pleasing web pages with rich content and clear navigational schemes. Employs site animation and special effects to create a compelling user experience. Tests and improves site usability and performance on a variety of browsers. Requires knowledge of web technologies, techniques, and tools such as HTML, Shockwave, Photoshop, Illustrator, Adobe Flex, Adobe Flash, JavaScript, ASP pages, and SEO.

Web Designer II SALARY RANGE

BASE 50%
$81,356
TOTAL 50%
$84,568
Job Level
P02
Job Code
IT10000108
Education/Degree
Bachelor's Degree
Reports To
Manager

Web Designer II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Web Designer II skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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6 hard skills or competencies (industry competencies) for Web Designer II

1 Industry Competency – User Experience Design
Proficiency Level -2
Skill definition-Creating and enhancing user-centered designs to establish branding, optimize usability, and improve user experience throughout product development.
Level 1 Behaviors
(General Familiarity)
Explains the importance of testing and prototyping in the UX design process.
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Level 2 Behaviors
(Light Experience)
Communicates with external partners to clarify requirements and discuss design concepts.
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Level 3 Behaviors
(Moderate Experience)
Implements user experience best practices to provide constant improvement to all design elements.
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Level 4 Behaviors
(Extensive Experience)
Directs product design experimentation to elevate user experience and boost conversion rates.
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Level 5 Behaviors
(Mastery)
Champions the adoption of the latest design tools to deliver quality and modern UX design and content.
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2 Industry Competency – User Interface Design
Proficiency Level -2
Skill definition-Anticipating user needs and preferences to create interface and interaction designs to build a user interface that is intuitive, easy, and aesthetic.
Level 1 Behaviors
(General Familiarity)
Explains the difference between user interface and user experience designs.
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Level 2 Behaviors
(Light Experience)
Communicates with users to identify and analyze their needs and design specifications for UI.
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Level 3 Behaviors
(Moderate Experience)
Recommends improvements to user interface designs based on user feedback to increase their experience.
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Level 4 Behaviors
(Extensive Experience)
Predicts user needs and goals in creating interface designs to improve user experience.
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Level 5 Behaviors
(Mastery)
Creates wireframes and user interface solutions to optimize functional designs of the product.
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3 Web Designer II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Web Designer II
Proficiency Level - 4
5 Competency for - Web Designer II
Proficiency Level - 5

3 general skills or competencies (Job family competencies) for Web Designer II

1 Job Family Competencies – HTML
Proficiency Level -2
Skill definition-Ability to use this computer language for creating, updating and maintaining text, graphics and links in a website.
Level 1 Behaviors
(General Familiarity)
Describes the importance of HTML in web technology and business growth.
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Level 2 Behaviors
(Light Experience)
Conducts technical audits for desktops to identify the margin of errors on HTML.
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Level 3 Behaviors
(Moderate Experience)
Partners with developers to create HTML-friendly designs and update data layers using HTML.
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Level 4 Behaviors
(Extensive Experience)
Integrates responsive HTML templates in designing highly targeted and product-focused website pages.
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Level 5 Behaviors
(Mastery)
Establishes best practices in using HTML functionalities to boost website capabilities and user involvement.
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2 Job Family Competencies – Programming
Proficiency Level -2
Skill definition-Executing logic to facilitate computing operations and functionality in one or more languages.
Level 1 Behaviors
(General Familiarity)
Describes basic concepts, principles, and methodologies of programming.
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Level 2 Behaviors
(Light Experience)
Gathers user requirements and defines system functionality for computer programming.
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Level 3 Behaviors
(Moderate Experience)
Performs code review across a variety of programming languages.
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Level 4 Behaviors
(Extensive Experience)
Improves existing computer programs to maintain efficiency and reliability.
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Level 5 Behaviors
(Mastery)
Develops custom code to support assessments using multiple programming languages.
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3 Web Designer II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Web Designer II
Proficiency Level - 4
5 Competency for - Web Designer II
Proficiency Level - 5

7 soft skills or competencies (core competencies) for Web Designer II

1 Core Competencies – Creativity
Proficiency Level -2
Skill definition-Promoting creative, original thinking and applying it to a variety of business situations.
Level 1 Behaviors
(General Familiarity)
Explains the concept and characteristics of creativity.
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Level 2 Behaviors
(Light Experience)
Exhibits interest in innovative ideas and experimentation.
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Level 3 Behaviors
(Moderate Experience)
Combines information and ideas from various sources to explore opportunities.
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Level 4 Behaviors
(Extensive Experience)
Encourages, solicits, and rewards imaginative ideas.
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Level 5 Behaviors
(Mastery)
Fosters a creative atmosphere that promotes curiosity, and continuous improvement.
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2 Core Competencies – Innovation
Proficiency Level -2
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
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Level 3 Behaviors
(Moderate Experience)
Applies technical expertise, business sense, and product knowledge to manage the product lifecycle effectively.
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Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
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Level 5 Behaviors
(Mastery)
Builds strong business partnerships internally and externally to drive "win-win" business successes.
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3 Web Designer II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Web Designer II
Proficiency Level - 4
5 Competency for - Web Designer II
Proficiency Level - 5

Summary of Web Designer II skills and competencies

There are 6 hard skills for Web Designer II, User Experience Design, User Interface Design, Animation, etc.
3 general skills for Web Designer II, HTML, Programming, Web Design.
7 soft skills for Web Designer II, Creativity, Innovation, Attention to Detail, etc.
While the list totals 16 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Web Designer II, he or she needs to be proficient in Creativity, be proficient in Innovation, and be proficient in Attention to Detail.

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