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Sales Manager Salary in the United States

How much does a Sales Manager make in the United States?

As of January 01, 2026, the average salary for a Sales Manager in the United States is $126,398 per year, which breaks down to an hourly rate of $61.

However, a Sales Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $162,057
  • Majority Range (25th-75th percentile): $115,080 to $145,063
  • Entry-Level (10th percentile): $104,776
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View as table View as graph 25% $115,080 10% $104,776 90% $162,057 75% $145,063 $126,398 50%(Median) Didn’t find job title? Click

Sales Manager Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $145,063 $12,089 $2,790 $70
Average $126,398 $10,533 $2,431 $61
25th Percentile $115,080 $9,590 $2,213 $55
Check out Sales Manager Job Openings in the United States
Inside Sales Representative

GEICO - TUCSON, AZ

Inside Sales Representative

GEICO - TUCSON, AZ

Inside Sales Representative

GEICO - VAIL, AZ

Inside Sales Representative

GEICO - TUCSON, AZ

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Key Factors That Influence Sales Manager Salaries

A Sales Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Sales Manager Salaries?

Experience is a primary driver of a Sales Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Sales Supervisor - Outside (10+ years): $96,750
  • Sales Supervisor (10+ years): $107,221
  • Sales Manager (10+ years): $126,398
  • Sales Senior Manager (10+ years): $164,991
  • Sales Director (10+ years): $190,738
Job Role Years of Experience Average Salary
Sales Supervisor - Outside10+ years$96,750
Sales Supervisor10+ years$107,221
Sales Manager10+ years$126,398
Sales Senior Manager10+ years$164,991
Sales Director10+ years$190,738
$96,750 Sales Sup...
$107,221 Sales Sup...
$126,398 Sales Man...
$164,991 Sales Sen...
$190,738 Sales Dir...
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What Am I Worth?

Top Paying Cities for Sales Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $159,426
  • San Francisco: $157,858
  • Oakland: $154,357

What Skills Can Increase a Sales Manager's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 14.35% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Outside Sales (Mentioned in 1.7% Job Postings): Outside sales refer to the sales of products or services by sales personnel that physically go out into the field to meet with prospective customers.
  • Customer Satisfaction (Mentioned in 1.36% Job Postings): Customer satisfaction (often abbreviated as CSAT, more correctly CSat) is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics as part of its ongoing Common Language in Marketing Project. In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses. It is seen as a key performance indicator within business and is often part of a Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.
See More Skills
Skills Demand Percentage
Customer Service 14.35%
Outside Sales 1.7%
Customer Satisfaction 1.36%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Sales Manager's salary.
  • Retail Industry: Can increase your salary by up to 8%.
  • Consumer Electronics: Can increase your salary by up to 7%.
  • Sales Operations: Can increase your salary by up to 6%.
Skill Salary Salary % Increase
Retail Industry
$136,510
8%
Consumer Electronics
$135,246
7%
Sales Operations
$133,982
6%
Salesforce
$132,718
5%
Sales Function
$132,718
5%
Initiative
$132,718
5%
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How Education impacts a Sales Manager's Salary?

Your level of education can impact your salary potential. While many Sales Managers enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Sales Manager with a Associate's Degree is between $128,474 and $139,733).

Sales Manager Salaries by Degree Level

Typical Education for Sales Manager
Degree Level % of user with this level of education
No Diploma 0.6%
High School 19.0%
Associates 9.6%
Bachelors 56.0%
Masters 14.2%
Doctorate 0.6%
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Sales Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Sales Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on January 01, 2026

Sales Manager Salary Growth & Career Path

Promotions are the fastest way to increase your earnings. As a Sales Manager, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Sales Manager Salary Growth and Career Path
Next Step Role Estimate Salary Projected Raise
Sales Director - Medicare Products $167,640 33%
Sales Senior Manager $164,991 31%

Most common benefits for Sales Manager

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Sales Manager

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FAQ about Sales Manager

1. Where can a Sales Manager earn the most?

A Sales Manager's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Sales Manager earns the most in San Jose, CA, where the annual salary of a Sales Manager is $159,426.

2. What is the highest pay for Sales Manager?

The highest pay for Sales Manager is $162,057.

3. What is the lowest pay for Sales Manager?

The lowest pay for Sales Manager is $104,776.

4. What are the responsibilities of Sales Manager?

Manages the sales teams and supporting operations to implement the organizational sales strategy and drive revenue growth. Researches and promotes techniques, tools, and structures to support the sales process and meet defined sales metrics. Monitors customer feedback and insights and collaborates with internal stakeholders to identify and suggest new products. Conducts long-term and short-term goal setting for teams and individuals and uses data to measure and monitor sales processes, identify issues, and enhance performance. Monitors the industry, business environment, competitors, and customers to develop action plans for expanding and retaining the customer base. Typically requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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