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As of August 01, 2026, the average salary for a Sales Representative in California is $111,261 per year, which breaks down to an hourly rate of $53.
However, a Sales Representative's salary can vary significantly. Here’s a look at the typical salary range:
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Sales Representative Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $122,107 | $10,176 | $2,348 | $59 |
| Average | $111,261 | $9,272 | $2,140 | $53 |
| 25th Percentile | $99,439 | $8,287 | $1,912 | $48 |
CGH Group - Oakland, CA
CGH Group - Fresno, CA
Techtronic Industries - TTI - Livermore, CA
Techtronic Industries - TTI - Vallejo, CA
A Sales Representative's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Sales Representative's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Sales Rep... Level Sales Representative | $67,824 |
| Sales Rep... Level Sales Representative | $86,246 |
| Sales Rep... Level Sales Representative | $110,463 |
| Sales Rep... Level Sales Representative | $145,730 |
| Sales Rep... Level Sales Representative | $163,534 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Sales Representatives. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For Sales Representative roles, the industry you choose can affect earning potential by as much as 45% (the gap between the highest and lowest paying industries). Data shows that the Biotechnology and Energy & Utilities sectors offer the strongest compensation, at 25% above the average. In contrast, Sales Representative positions in Transportation or Retail & Wholesale typically offer lower base pay, as these industries often view Sales Representative as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Biotechnology | $139,076 | $67.0 | 25% |
| Energy & Utilities | $133,513 | $64.0 | 20% |
| Pharmaceuticals | $133,513 | $64.0 | 20% |
| Healthcare | $127,950 | $62.0 | 15% |
| Aerospace & Defense | $122,387 | $59.0 | 10% |
Understanding how a Sales Representative's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $122,107 | $10,176 | $2,348 | $59 |
| Average | $111,261 | $9,272 | $2,140 | $53 |
| 25th Percentile | $99,439 | $8,287 | $1,912 | $48 |
Ready to take the next step in your career? Browse thousands of current Sales Representative job openings on our job board. Use the search bar below to find your perfect match.
Garden Grove Hyundai
Garden Grove, CA
Garden Grove Hyundai | Garden Grove, CA
Dealership:L0838 Garden Grove Hyundai Garden Grove Hyundai Sales Representative Garden Grove Hyundai is seeking a Sales Representative to join its top-tier... more
7 Days Ago
Lithia Ford of Fresno
Fresno, CA
Lithia Ford of Fresno | Fresno, CA
Dealership:L0023 Lithia Ford of Fresno Lithia Ford of Fresno Experienced Sales Representative Lithia Ford of Fresno is hiring Experienced Automotive Sales ... more
7 Days Ago
Affordable Window Coverings
Murrieta, CA
Affordable Window Coverings | Murrieta, CA
In Home Sales Representative needed for a well-established Home Improvement company for qualified leads in the South Riverside and North San Diego County r... more
7 Days Ago
Alpine Truck Sales Inc.
Turlock, CA
Alpine Truck Sales Inc. | Turlock, CA
Full Job Description Alpine Truck Sales, Inc.is a trusted dealership with over 45 years of experience, specializing in quality used commercial vehicles.Wit... more
7 Days Ago
Cox Communications Inc.
Oceanside, CA
Cox Communications Inc. | Oceanside, CA
If you are passionate about selling wireless, helping customers, and being part of a team we are looking for you.We are a dynamic, equal-opportunity employ... more
7 Days Ago
Coast Food and Supplies
San Luis Obispo, CA
Coast Food and Supplies | San Luis Obispo, CA
Location:Santa Maria, CA (with regional travel across the Central Coast) Job Type:Full-time Reports To:Sales Manager / Director of Sales Position Summary W... more
7 Days Ago
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