10 general skills or competencies (Job family competencies) for Marketing I.S. Manager
Skill definition-Analyzing an organization's structure, process, technology, and capabilities to determine information systems changes needed for achieving organizational goals.
Level 1 Behaviors
(General Familiarity)
Clarifies the difference between strategic, tactical, and operational business analysis.
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Level 2 Behaviors
(Light Experience)
Assists in conducting business analysis to understand our business’s structure and dynamics.
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Level 3 Behaviors
(Moderate Experience)
Implements strategies to streamline the process of analyzing our organization's structure.
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Level 4 Behaviors
(Extensive Experience)
Formulates technology solutions to improve business processes and systems.
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Level 5 Behaviors
(Mastery)
Develops and executes strategies to create efficient workflows across different business units.
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Skill definition-Knowledge of and ability to apply information management principles and procedures.
Level 1 Behaviors
(General Familiarity)
Explains basic information management principles and procedures.
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Level 2 Behaviors
(Light Experience)
Gathers information to produce internal and external reporting for specific client management.
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Level 3 Behaviors
(Moderate Experience)
Helps with the design and development of information management platforms.
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Level 4 Behaviors
(Extensive Experience)
Delivers effective information management solutions to analyze existing business process.
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Level 5 Behaviors
(Mastery)
Designs lifecycle models for information management processes and practices.
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11 soft skills or competencies (core competencies) for Marketing I.S. Manager
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
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Level 3 Behaviors
(Moderate Experience)
Applies technical expertise, business sense, and product knowledge to manage the product lifecycle effectively.
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Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
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Level 5 Behaviors
(Mastery)
Builds strong business partnerships internally and externally to drive "win-win" business successes.
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Skill definition-Identifying issues and quantifying benefits of proposed solutions to decide whether and how to justify proceeding with a given project or process.
Level 1 Behaviors
(General Familiarity)
Clarifies the differences between a business case and a business plan.
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Level 2 Behaviors
(Light Experience)
Follows established policies, standards, and practices in preparing a business case.
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Level 3 Behaviors
(Moderate Experience)
Coaches colleagues with the development of business cases.
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Level 4 Behaviors
(Extensive Experience)
Develops build-versus-buy-versus-lease analysis for appropriate expenditures.
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Level 5 Behaviors
(Mastery)
Creates a robust budget and estimate of the whole-of-life costs of the investment.
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Summary of Marketing I.S. Manager skills and competencies
There are 0 hard skills for Marketing I.S. Manager.
10 general skills for Marketing I.S. Manager, Business Analysis, Information Management, Information Security, etc.
11 soft skills for Marketing I.S. Manager, Business Acumen, Business Case Justification, Business Process Improvement, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing I.S. Manager, he or she needs to be proficient in Business Acumen, be skilled in Business Case Justification, and be proficient in Business Process Improvement.