Skills & Competencies for Marketing I.S. Manager

Marketing I.S. Manager job profile

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JOB SUMMARY for Marketing I.S. Manager

Supports sales and marketing initiatives/objectives by designing, implementing, and administering electronic data information systems.

JOB RESPONSIBILITIES for Marketing I.S. Manager

Stays abreast of new technologies and changes in the marketing environment to best serve the objectives of the organization.

Marketing I.S. Manager SALARY RANGE

BASE 50%
$125,236
TOTAL 50%
$133,165
Job Level
M02
Job Code
SM15000222
Education/Degree
Bachelor's Degree
Reports To
Manager or Head of a Unit/Department

Marketing I.S. Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Marketing I.S. Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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10 general skills or competencies (Job family competencies) for Marketing I.S. Manager

1 Job Family Competencies – Business Analysis
Proficiency Level -3
Skill definition-Analyzing an organization's structure, process, technology, and capabilities to determine information systems changes needed for achieving organizational goals.
Level 1 Behaviors
(General Familiarity)
Describes the methods and techniques of business analysis.
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Level 2 Behaviors
(Light Experience)
Gathers the requirements necessary for the development of a solution to analysis issues.
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Level 3 Behaviors
(Moderate Experience)
Provides technological solutions to improve our business performance and capabilities.
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Level 4 Behaviors
(Extensive Experience)
Manages our business's structure to identify problems and make strategic business decisions.
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Level 5 Behaviors
(Mastery)
Generates strategic action plans to enhance the quality of business analysis.
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2 Job Family Competencies – Information Management
Proficiency Level -3
Skill definition-Knowledge of and ability to apply information management principles and procedures.
Level 1 Behaviors
(General Familiarity)
Follows information management different practices and standards.
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Level 2 Behaviors
(Light Experience)
Participates in the acquisition and creation of information.
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Level 3 Behaviors
(Moderate Experience)
Implements techniques to develop efficient information management systems.
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Level 4 Behaviors
(Extensive Experience)
Manages archiving and information retention to deliver best practices.
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Level 5 Behaviors
(Mastery)
Develops best practices and standard operation procedures in managing diverse information to gain competitive advantage.
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3 Marketing I.S. Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing I.S. Manager
Proficiency Level - 4
5 Competency for - Marketing I.S. Manager
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Marketing I.S. Manager

1 Core Competencies – Business Acumen
Proficiency Level -2
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Discusses the strengths and weaknesses of our products and services.
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Level 2 Behaviors
(Light Experience)
Explains advantages and disadvantages of different organizational structures from an efficiency perspective.
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Level 3 Behaviors
(Moderate Experience)
Communicates financial insights that positively influence the business plan development process.
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Level 4 Behaviors
(Extensive Experience)
Evaluates and explains the financial aspects of a business initiative to different teams.
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Level 5 Behaviors
(Mastery)
Champions organizational change and digital transformation to drive higher business performance.
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2 Core Competencies – Business Case Justification
Proficiency Level -3
Skill definition-Identifying issues and quantifying benefits of proposed solutions to decide whether and how to justify proceeding with a given project or process.
Level 1 Behaviors
(General Familiarity)
Describes the best practices in writing business justifications.
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Level 2 Behaviors
(Light Experience)
Gathers information needed for business case justification.
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Level 3 Behaviors
(Moderate Experience)
Determines direct and indirect costs or risks vs. benefits of proposed services or products.
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Level 4 Behaviors
(Extensive Experience)
Integrates internal and external resources to create a cost-efficient, optimal project team.
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Level 5 Behaviors
(Mastery)
Establishes policies and procedures for the justification of expenditures.
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3 Marketing I.S. Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing I.S. Manager
Proficiency Level - 4
5 Competency for - Marketing I.S. Manager
Proficiency Level - 5

Summary of Marketing I.S. Manager skills and competencies

There are 0 hard skills for Marketing I.S. Manager.
10 general skills for Marketing I.S. Manager, Business Analysis, Information Management, Information Security, etc.
11 soft skills for Marketing I.S. Manager, Business Acumen, Business Case Justification, Business Process Improvement, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing I.S. Manager, he or she needs to be proficient in Business Acumen, be skilled in Business Case Justification, and be proficient in Business Process Improvement.

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