Skills & Competencies for Credit Card Product Manager

Credit Card Product Manager job profile

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JOB SUMMARY for Credit Card Product Manager

Builds and directs credit card product strategies.

JOB RESPONSIBILITIES for Credit Card Product Manager

Develops and implements marketing plans to drive business growth and meet business targets. Conducts regular review on market trends and studies competitor activities to identify opportunities. Initiates product ideas and ongoing features/benefits tailored for each target segment.

Credit Card Product Manager SALARY RANGE

BASE 50%
$94,457
TOTAL 50%
$100,940
Job Level
P03
Job Code
FA06000821
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Credit Card Product Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Credit Card Product Manager skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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1 hard skill or competency (industry competency) for Credit Card Product Manager

1 Industry Competency – New Product Development
Proficiency Level -4
Skill definition-Innovating new ideas and concepts to develop and bring new products to the marketplace.
Level 1 Behaviors
(General Familiarity)
Describes the principles of new product development for market launch.
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Level 2 Behaviors
(Light Experience)
Assists various team members in translating the product idea into a physical product.
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Level 3 Behaviors
(Moderate Experience)
Collects feedback on various projects and efforts to optimize better policies.
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Level 4 Behaviors
(Extensive Experience)
Implements product development innovation strategies using appropriate tools and techniques.
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Level 5 Behaviors
(Mastery)
Builds a successful and disciplined new product development process.
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3 Credit Card Product Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Credit Card Product Manager
Proficiency Level - 4
5 Competency for - Credit Card Product Manager
Proficiency Level - 5

6 general skills or competencies (Job family competencies) for Credit Card Product Manager

1 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Describes methods in creating cost-effective advertisements to reach target audiences.
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Level 2 Behaviors
(Light Experience)
Assists in creating and preparing advertising campaigns to increase brand awareness.
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Level 3 Behaviors
(Moderate Experience)
Executes different practices used in affiliate marketing and advertising to ensure optimal business growth.
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Level 4 Behaviors
(Extensive Experience)
Expands and analyzes complex advertising activities to achieve desired results.
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Level 5 Behaviors
(Mastery)
Establishes annual marketing and advertising programs to build brand reputation.
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2 Job Family Competencies – Digital Marketing
Proficiency Level -3
Skill definition-Proactively using online platforms and digital channels to promote or sell the company's products and services.
Level 1 Behaviors
(General Familiarity)
Lists the most commonly used tools and technologies in digital marketing.
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Level 2 Behaviors
(Light Experience)
Gathers consumers' insights to support the refinement of digital marketing propositions.
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Level 3 Behaviors
(Moderate Experience)
Uses quantitative analytics to track the financial success of all digital campaigns.
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Level 4 Behaviors
(Extensive Experience)
Monitors social media traffic to assess the effectiveness of digital marketing campaigns.
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Level 5 Behaviors
(Mastery)
Generates innovative digital marketing campaigns to promote our products and services online.
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3 Credit Card Product Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Credit Card Product Manager
Proficiency Level - 4
5 Competency for - Credit Card Product Manager
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Credit Card Product Manager

1 Core Competencies – Creativity
Proficiency Level -4
Skill definition-Promoting creative, original thinking and applying it to a variety of business situations.
Level 1 Behaviors
(General Familiarity)
Illustrates the positive factors that inspire creative ideas.
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Level 2 Behaviors
(Light Experience)
Supports initiatives to use creativity to achieve team goals.
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Level 3 Behaviors
(Moderate Experience)
Implements innovative measures to achieve process improvement.
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Level 4 Behaviors
(Extensive Experience)
Evaluates various internal innovative ideas and experiments for further decision-making.
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Level 5 Behaviors
(Mastery)
Provides creative leadership throughout our business.
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2 Core Competencies – Innovation
Proficiency Level -3
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
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Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
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Level 3 Behaviors
(Moderate Experience)
Implements effective marketing strategies that achieve improved business outcomes.
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Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
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Level 5 Behaviors
(Mastery)
Evaluates industry and market trends to identify new business opportunities.
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3 Credit Card Product Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Credit Card Product Manager
Proficiency Level - 4
5 Competency for - Credit Card Product Manager
Proficiency Level - 5

Summary of Credit Card Product Manager skills and competencies

There are 1 hard skills for Credit Card Product Manager, New Product Development.
6 general skills for Credit Card Product Manager, Advertising, Digital Marketing, Email Marketing, etc.
11 soft skills for Credit Card Product Manager, Creativity, Innovation, Attention to Detail, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Credit Card Product Manager, he or she needs to be skilled in Creativity, be skilled in Innovation, and be skilled in Attention to Detail.

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