Skills & Competencies for E-commerce Marketing Manager

E-commerce Marketing Manager job profile

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JOB SUMMARY for E-commerce Marketing Manager

Manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals.

JOB RESPONSIBILITIES for E-commerce Marketing Manager

Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Tracks and measures program effectiveness to drive improvement or develop new offerings.

E-commerce Marketing Manager SALARY RANGE

BASE 50%
$118,181
TOTAL 50%
$125,324
Job Level
M02
Job Code
IT10000051
Education/Degree
Bachelor's Degree
Reports To
Director

E-commerce Marketing Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each E-commerce Marketing Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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10 general skills or competencies (Job family competencies) for E-commerce Marketing Manager

1 Job Family Competencies – A/B Testing
Proficiency Level -3
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Explains the basic concepts and terminologies in AB testing.
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Level 2 Behaviors
(Light Experience)
Conducts A/B testing to understand the need for new content that helps drive conversion.
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Level 3 Behaviors
(Moderate Experience)
Implements A/B testing tools and platforms used to facilitate the marketing activities.
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Level 4 Behaviors
(Extensive Experience)
Evaluates and interprets actionable insights from raw data through A/B testing and customer journey experiments.
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Level 5 Behaviors
(Mastery)
Develops strategies, plans and policies for AB testing to overcome challenges.
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2 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Enters data related to priced advertising materials, orders, and revisions to our database.
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Level 2 Behaviors
(Light Experience)
Collects and compiles marketing and advertising statistics.
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Level 3 Behaviors
(Moderate Experience)
Handles all promotional marketing materials to generate detailed branding.
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Level 4 Behaviors
(Extensive Experience)
Integrates core annual marketing and advertising programs for each assigned account to increase profit.
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Level 5 Behaviors
(Mastery)
Keeps abreast with the new trends and techniques in advertising to ensure business competitiveness and optimal growth.
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3 E-commerce Marketing Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - E-commerce Marketing Manager
Proficiency Level - 4
5 Competency for - E-commerce Marketing Manager
Proficiency Level - 5

13 soft skills or competencies (core competencies) for E-commerce Marketing Manager

1 Core Competencies – Business Statistics
Proficiency Level -4
Skill definition-Gathering, outlining, evaluating, and interpreting data to develop and implement informed, tactical business decisions in the face of uncertainty.
Level 1 Behaviors
(General Familiarity)
Explains the definition and concepts of business statistics.
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Level 2 Behaviors
(Light Experience)
Explains reasons for common statistical errors, misinterpretations, and misrepresentations.
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Level 3 Behaviors
(Moderate Experience)
Employs complex mathematical formulas, a wide range of statistics, and tests of statistical significance.
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Level 4 Behaviors
(Extensive Experience)
Makes sure that all data are accurate so that hypotheses are based on factual data.
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Level 5 Behaviors
(Mastery)
Establishes guidelines on when and what type of business statistical analysis should be conducted.
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2 Core Competencies – Financial Acumen
Proficiency Level -2
Skill definition-Obtaining financial information and applying financial understanding to foster sound judgment and correct business decisions.
Level 1 Behaviors
(General Familiarity)
Identifies basic approaches used to earn profits and increase profitability.
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Level 2 Behaviors
(Light Experience)
Collects and analyzes financial data to evaluate an organization's financial performance.
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Level 3 Behaviors
(Moderate Experience)
Presents financial reports that contain relevant business performance to financial and non-financial employees.
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Level 4 Behaviors
(Extensive Experience)
Forecasts the financial impact of business decisions to determine our business's financial results.
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Level 5 Behaviors
(Mastery)
Designs data-gathering procedures to streamline the collection of financial information within our business.
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3 E-commerce Marketing Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - E-commerce Marketing Manager
Proficiency Level - 4
5 Competency for - E-commerce Marketing Manager
Proficiency Level - 5

Summary of E-commerce Marketing Manager skills and competencies

There are 0 hard skills for E-commerce Marketing Manager.
10 general skills for E-commerce Marketing Manager, A/B Testing, Advertising, Campaign Management, etc.
13 soft skills for E-commerce Marketing Manager, Business Statistics, Financial Acumen, Planning and Organizing, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a E-commerce Marketing Manager, he or she needs to be skilled in Business Statistics, be proficient in Financial Acumen, and be skilled in Planning and Organizing.

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