Skills & Competencies for Market Research Director

Market Research Director job profile

Book a Demo and Receive a Sample Job Profile

JOB SUMMARY for Market Research Director

Responsible for the market research department.

JOB RESPONSIBILITIES for Market Research Director

Directs and oversees an organization's marketing policies, objectives, and initiatives. Manages a team to review changes to the marketplace and industry and adjusts marketing plan accordingly. Analyzes existing goals and programs and recommends improvements.

Market Research Director SALARY RANGE

BASE 50%
$196,743
TOTAL 50%
$231,602
Job Level
M04
Job Code
SM15000418
Education/Degree
Bachelor's Degree
Reports To
Top Management

Market Research Director Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Market Research Director skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
BOOK A DEMO

11 general skills or competencies (Job family competencies) for Market Research Director

1 Job Family Competencies – Data Analytics
Proficiency Level -4
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Discusses best practices and concepts in data analytics.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Applies broad knowledge and best practices to provide data analytics services to clients.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Makes recommendations based on findings from data analytics to report to potential clients.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Communicates data analytics results to initiate insights to stakeholders and our organization.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Develops new Data Analytics methodologies and procedures to support business in decision making.
See 4 More Skill Behaviors
2 Job Family Competencies – A/B Testing
Proficiency Level -3
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Cites examples of A/B testing tools for all applications.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Applies A/B testing principles and methods to adjust the design based on results.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Executes A/B testing programs to provide hypotheses and recommendations based on results.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Approves the setting up of A/B testing processes as well as plans to be used for our campaigns.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Creates a thorough AB testing agenda to drive enhancement of marketing effectiveness.
See 4 More Skill Behaviors
3 Market Research Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Market Research Director
Proficiency Level - 4
5 Competency for - Market Research Director
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Market Research Director

1 Core Competencies – Products And Services
Proficiency Level -3
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Cites examples of how customers use our business's products and services.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Describes our organization's current marketing campaign.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Announces and explains updates of products and services and delivery.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Enhances employees' understanding of several sets of interrelated products and services and their interdependence.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Conceives and plans our business’s future structure according to the target market and P/S strategy.
See 4 More Skill Behaviors
2 Core Competencies – Judgment and Decision Making
Proficiency Level -5
Skill definition-Applying the knowledge of decision-making processes and techniques to analyze the facts to reach sensible conclusions and form objective opinions.
Level 1 Behaviors
(General Familiarity)
Lists techniques used for improving judgment.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Selects the suitable activities to follow from various competing priorities.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Leverages experience in collecting information and analyzing relevant data.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Utilizes logical and emotional thinking to generate a long-term solution.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Monitors execution of decisions to ensure consistency with the original intention.
See 4 More Skill Behaviors
3 Market Research Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Market Research Director
Proficiency Level - 4
5 Competency for - Market Research Director
Proficiency Level - 5

Summary of Market Research Director skills and competencies

There are 0 hard skills for Market Research Director.
11 general skills for Market Research Director, Data Analytics, A/B Testing, Advertising, etc.
11 soft skills for Market Research Director, Products And Services, Judgment and Decision Making, Talent Management, etc.
While the list totals 22 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Market Research Director, he or she needs to be skilled in Products And Services, be an expert in Judgment and Decision Making, and be an expert in Talent Management.

It's Easy to Get Started

Get the precision you need to assess, hire, and develop top talent with skills and competencies – see how with a personalized demo.