Skills & Competencies for Media Product Development Manager

Media Product Development Manager job profile

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JOB SUMMARY for Media Product Development Manager

Manages the media product development team.

JOB RESPONSIBILITIES for Media Product Development Manager

Evaluates capital expenditures, revenue potential, and production methods of new media products. Manages the overall media product development process from concept to commercialization. Monitors work flow and deadlines. Provides leadership, coaching, and mentoring to development staff.

Media Product Development Manager SALARY RANGE

BASE 50%
$100,521
TOTAL 50%
$100,521
Job Level
M03
Job Code
MM18000100
Education/Degree
Bachelor's Degree
Reports To
Top Management

Media Product Development Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Media Product Development Manager skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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1 hard skill or competency (industry competency) for Media Product Development Manager

1 Industry Competency – New Product Development
Proficiency Level -3
Skill definition-Innovating new ideas and concepts to develop and bring new products to the marketplace.
Level 1 Behaviors
(General Familiarity)
Lists common factors and considerations in initiating product concept.
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Level 2 Behaviors
(Light Experience)
Participates in the business analysis to study the feasibility of the new product idea.
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Level 3 Behaviors
(Moderate Experience)
Performs quality audits for new development efforts to maintain solid product releases.
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Level 4 Behaviors
(Extensive Experience)
Provides training presentations on new product development processes.
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Level 5 Behaviors
(Mastery)
Promotes several new services and products and expands development in the existing products.
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3 Media Product Development Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Media Product Development Manager
Proficiency Level - 4
5 Competency for - Media Product Development Manager
Proficiency Level - 5

5 general skills or competencies (Job family competencies) for Media Product Development Manager

1 Job Family Competencies – Competitive Environment
Proficiency Level -3
Skill definition-Ability to gather, analyze, and communicate information about the competitive business market.
Level 1 Behaviors
(General Familiarity)
Lists the benefits and functions of conducting competitive analyses.
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Level 2 Behaviors
(Light Experience)
Tracks consumer preferences and buying habits to help determine relevant business indicators.
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Level 3 Behaviors
(Moderate Experience)
Performs competitive environment reviews to identify customer needs, pricing structure, and discount rates.
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Level 4 Behaviors
(Extensive Experience)
Reviews the competitive environment to determine threats and opportunities.
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Level 5 Behaviors
(Mastery)
Stays abreast with the competitive environment to generate more sales or superior margins.
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2 Job Family Competencies – Creative Management
Proficiency Level -3
Skill definition-Producing and managing creative concepts to optimize and integrate marketing strategies to improve business processes and functions.
Level 1 Behaviors
(General Familiarity)
Lists common functions of creative management in marketing and advertising.
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Level 2 Behaviors
(Light Experience)
Supports the management in generating creative solutions to various marketing platforms.
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Level 3 Behaviors
(Moderate Experience)
Uses creative solutions to improve existing systems and new ways to deliver services.
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Level 4 Behaviors
(Extensive Experience)
Manages complex issues to develop creative competence.
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Level 5 Behaviors
(Mastery)
Leads day-to-day operation activities to ensure seamless execution for creative projects.
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3 Media Product Development Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Media Product Development Manager
Proficiency Level - 4
5 Competency for - Media Product Development Manager
Proficiency Level - 5

8 soft skills or competencies (core competencies) for Media Product Development Manager

1 Core Competencies – Planning and Organizing
Proficiency Level -5
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Lists commonly used tools in workplace planning and organization.
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Level 2 Behaviors
(Light Experience)
Works with specific tools in prioritizing and allocating resources to ensure task accuracy.
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Level 3 Behaviors
(Moderate Experience)
Prepares schedules to plan, organize, and complete priorities promptly.
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Level 4 Behaviors
(Extensive Experience)
Sets short- and long-term objectives to organize team workload and improve efficiency.
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Level 5 Behaviors
(Mastery)
Leads the development of new techniques and strategies to drive effective planning and organization.
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2 Core Competencies – Prioritization
Proficiency Level -4
Skill definition-Evaluating and establishing activities according to urgency and importance to arrange the order of task assignments more effectively.
Level 1 Behaviors
(General Familiarity)
Lists ways to avoid distractions and complete competing tasks efficiently.
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Level 2 Behaviors
(Light Experience)
Tracks work-in-progress status updates and task completion.
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Level 3 Behaviors
(Moderate Experience)
Sets manageable due dates to attain goals and meet the deadlines.
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Level 4 Behaviors
(Extensive Experience)
Reassesses project plans and priorities regularly to align with long-term goals.
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Level 5 Behaviors
(Mastery)
Oversees balancing competing priorities to meet all commitments and deliver quality results.
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3 Media Product Development Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Media Product Development Manager
Proficiency Level - 4
5 Competency for - Media Product Development Manager
Proficiency Level - 5

Summary of Media Product Development Manager skills and competencies

There are 1 hard skills for Media Product Development Manager, New Product Development.
5 general skills for Media Product Development Manager, Competitive Environment, Creative Management, Market Research, etc.
8 soft skills for Media Product Development Manager, Planning and Organizing, Prioritization, Project Management, etc.
While the list totals 14 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Media Product Development Manager, he or she needs to be an expert in Planning and Organizing, be skilled in Prioritization, and be skilled in Project Management.

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