Skills & Competencies for Product/Brand Marketing Analyst I

Product/Brand Marketing Analyst I job profile

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JOB SUMMARY for Product/Brand Marketing Analyst I

Prepares marketing strategies and supports implementation programs for a product, product line, or brand.

JOB RESPONSIBILITIES for Product/Brand Marketing Analyst I

Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity.

Product/Brand Marketing Analyst I SALARY RANGE

BASE 50%
$70,166
TOTAL 50%
$73,214
Job Level
P01
Job Code
SM15000262
Education/Degree
Bachelor's Degree
Reports To
Manager

Product/Brand Marketing Analyst I Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Product/Brand Marketing Analyst I skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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12 general skills or competencies (Job family competencies) for Product/Brand Marketing Analyst I

1 Job Family Competencies – Advertising
Proficiency Level -2
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Cites examples of most common terminologies used in advertising.
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Level 2 Behaviors
(Light Experience)
Assembles company-wide advertising bulletins to create a positive perception of your brand.
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Level 3 Behaviors
(Moderate Experience)
Allocates monthly budgets to various advertising initiatives to align with budget limits.
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Level 4 Behaviors
(Extensive Experience)
Directs and approves advertising initiatives from concept development to completion.
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Level 5 Behaviors
(Mastery)
Develops cost-effective advertising programs and strategies for our business.
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2 Job Family Competencies – Brand Management
Proficiency Level -2
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Explains the basic principles and concepts of brand management.
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Level 2 Behaviors
(Light Experience)
Participates in daily activities of brand management to provide best deals.
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Level 3 Behaviors
(Moderate Experience)
Handles day-to-day functions of brand marketing activities.
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Level 4 Behaviors
(Extensive Experience)
Defines and implements brand marketing plans for various products/services.
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Level 5 Behaviors
(Mastery)
Designs brand strategies to drive volume and profitability.
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3 Product/Brand Marketing Analyst I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Product/Brand Marketing Analyst I
Proficiency Level - 4
5 Competency for - Product/Brand Marketing Analyst I
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Product/Brand Marketing Analyst I

1 Core Competencies – Business Acumen
Proficiency Level -2
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Discusses the strengths and weaknesses of our products and services.
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Level 2 Behaviors
(Light Experience)
Explains advantages and disadvantages of different organizational structures from an efficiency perspective.
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Level 3 Behaviors
(Moderate Experience)
Demonstrates an innate sense of how to achieve positive results in the current environment.
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Level 4 Behaviors
(Extensive Experience)
Leverages the latest technologies and tools that enhance business analytics.
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Level 5 Behaviors
(Mastery)
Conceptualizes new and creative business initiatives to boost business growth.
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2 Core Competencies – Global Perspective
Proficiency Level -2
Skill definition-Applying the cultures and perspectives from other countries in various business scenarios.
Level 1 Behaviors
(General Familiarity)
Explains basic policies and procedures governing global business conduct.
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Level 2 Behaviors
(Light Experience)
Discusses specific policies or procedures governing business activities with that country.
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Level 3 Behaviors
(Moderate Experience)
Guides others on legal, regulatory, and financial issues across multiple countries.
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Level 4 Behaviors
(Extensive Experience)
Enhances current knowledge about people or cultures to support desirable outcomes.
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Level 5 Behaviors
(Mastery)
Lectures on industry trends, directions, and experiences in the global arena.
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3 Product/Brand Marketing Analyst I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Product/Brand Marketing Analyst I
Proficiency Level - 4
5 Competency for - Product/Brand Marketing Analyst I
Proficiency Level - 5

Summary of Product/Brand Marketing Analyst I skills and competencies

There are 0 hard skills for Product/Brand Marketing Analyst I.
12 general skills for Product/Brand Marketing Analyst I, Advertising, Brand Management, Content Marketing, etc.
11 soft skills for Product/Brand Marketing Analyst I, Business Acumen, Global Perspective, Prioritization, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Product/Brand Marketing Analyst I, he or she needs to be proficient in Business Acumen, be proficient in Global Perspective, and be proficient in Prioritization.

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