Skills & Competencies for Social Media Communications Specialist III

Social Media Communications Specialist III job profile

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JOB SUMMARY for Social Media Communications Specialist III

Responsible for creating and administering content on all social media platforms to grow an audience and build brand awareness.

JOB RESPONSIBILITIES for Social Media Communications Specialist III

Designs and drives high-quality social media content and campaigns that consistently align with established strategies and branding. Conducts market research to identify social media best practices, trends, and insights. Builds and executes a social media strategy through competitor research, platform determination, benchmarking, messaging, and audience identification. Tracks and analyzes metrics to gain insight on traffic, demographics, and effectiveness.

Social Media Communications Specialist III SALARY RANGE

BASE 50%
$90,702
TOTAL 50%
$95,791
Job Level
P03
Job Code
SM15000453
Education/Degree
Bachelor's Degree
Reports To
Manager

Social Media Communications Specialist III Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Social Media Communications Specialist III skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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9 general skills or competencies (Job family competencies) for Social Media Communications Specialist III

1 Job Family Competencies – Content Management System
Proficiency Level -3
Skill definition-Ability to use a computer software to manage the creation and modification of digital content more efficiently for businesses and organizations.
Level 1 Behaviors
(General Familiarity)
Describes the impacts of the content management system on digital platforms.
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Level 2 Behaviors
(Light Experience)
Collects and records data into a content management system.
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Level 3 Behaviors
(Moderate Experience)
Performs content management on designated servers in adherence to the published guidelines.
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Level 4 Behaviors
(Extensive Experience)
Manages regular maintenance and updates in the content management system to ensure efficiency.
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Level 5 Behaviors
(Mastery)
Establishes a pipeline to create a publication approval process in the content management system.
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2 Job Family Competencies – Content Marketing
Proficiency Level -3
Skill definition-Publishing, creating and distributing of valuable and relevant content to attract and engage the target audience and promote brand awareness.
Level 1 Behaviors
(General Familiarity)
Describes the functions of content marketing for all types of business.
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Level 2 Behaviors
(Light Experience)
Assists in performing systematic content marketing functions daily.
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Level 3 Behaviors
(Moderate Experience)
Implements content marketing campaigns to define brand personality.
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Level 4 Behaviors
(Extensive Experience)
Manages and plans schedules to ensure that the content remains consistent across all platforms.
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Level 5 Behaviors
(Mastery)
Improves strategies to promote high-quality content marketing.
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3 Social Media Communications Specialist III - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Social Media Communications Specialist III
Proficiency Level - 4
5 Competency for - Social Media Communications Specialist III
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Social Media Communications Specialist III

1 Core Competencies – Innovation
Proficiency Level -3
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
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Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
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Level 3 Behaviors
(Moderate Experience)
Implements effective marketing strategies that achieve improved business outcomes.
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Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
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Level 5 Behaviors
(Mastery)
Evaluates industry and market trends to identify new business opportunities.
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2 Core Competencies – Initiative
Proficiency Level -4
Skill definition-Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Level 1 Behaviors
(General Familiarity)
Identifies types of environments that motivate or de-motivate initiative.
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Level 2 Behaviors
(Light Experience)
Supports initiative to complete goals well before the deadline.
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Level 3 Behaviors
(Moderate Experience)
Takes the initiative at work to come up with new approaches.
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Level 4 Behaviors
(Extensive Experience)
Reviews problems or issues independently to initiate solutions.
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Level 5 Behaviors
(Mastery)
Shares insights to suggest ideas and solutions in boosting workplace initiative.
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3 Social Media Communications Specialist III - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Social Media Communications Specialist III
Proficiency Level - 4
5 Competency for - Social Media Communications Specialist III
Proficiency Level - 5

Summary of Social Media Communications Specialist III skills and competencies

There are 0 hard skills for Social Media Communications Specialist III.
9 general skills for Social Media Communications Specialist III, Content Management System, Content Marketing, Copywriting, etc.
9 soft skills for Social Media Communications Specialist III, Innovation, Initiative, Consulting, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Social Media Communications Specialist III, he or she needs to be skilled in Innovation, be skilled in Initiative, and be skilled in Consulting.

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