13 general skills or competencies (Job family competencies) for Account Executive - Advertising
Skill definition-Collecting, analyzing, and measuring satisfaction levels of customers to improve our business's service and products.
Level 1 Behaviors
(General Familiarity)
Lists the factors that influence customer satisfaction.
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Level 2 Behaviors
(Light Experience)
Performs customer follow-up to complete all service requests on time.
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Level 3 Behaviors
(Moderate Experience)
Uses key performance indicators (KPIs) to measure goals for customer satisfaction.
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Level 4 Behaviors
(Extensive Experience)
Trains and guides teams on the methods and formulas used to measure customer satisfaction data.
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Level 5 Behaviors
(Mastery)
Promotes interdepartmental collaboration to achieve service level agreements (SLA).
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Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Lists fundamental advertising technologies and tools.
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Level 2 Behaviors
(Light Experience)
Supports the development of advertising activities to attract current and potential customers.
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Level 3 Behaviors
(Moderate Experience)
Supervises the team in translating messaging strategies into advertising assets.
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Level 4 Behaviors
(Extensive Experience)
Recommends the most appropriate and effective advertising sources based on the business requirements.
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Level 5 Behaviors
(Mastery)
Promotes excellent advertising image to maintain a positive reputation within our industry.
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10 soft skills or competencies (core competencies) for Account Executive - Advertising
Skill definition-Ability to identify one's own strengths, set goals and work hard in achieving goals, standards, and targets without external rewards or punishments.
Level 1 Behaviors
(General Familiarity)
Explains the importance of self-motivational skills in our workplace.
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Level 2 Behaviors
(Light Experience)
Shows initiative in taking on new responsibilities to expand knowledge and gain experience.
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Level 3 Behaviors
(Moderate Experience)
Follows SMART principles to set high but realistic goals.
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Level 4 Behaviors
(Extensive Experience)
Researches communication techniques and work styles to determine ways to help our employees motivate themselves.
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Level 5 Behaviors
(Mastery)
Stays current in new reward schemes to boost our employee's competitiveness and retain top talents.
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Skill definition-Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Level 1 Behaviors
(General Familiarity)
Lists ways how to take the initiative in professional or personal life.
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Level 2 Behaviors
(Light Experience)
Utilizes available tools or approaches for increasing knowledge of self-motivation.
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Level 3 Behaviors
(Moderate Experience)
Uses problem-solving skills to tackle the issues and challenges without asking for help.
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Level 4 Behaviors
(Extensive Experience)
Takes calculated risks because of orientation to action.
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Level 5 Behaviors
(Mastery)
Works to create a climate that values drive and initiative.
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Summary of Account Executive - Advertising skills and competencies
There are 0 hard skills for Account Executive - Advertising.
13 general skills for Account Executive - Advertising, Customer Satisfaction, Advertising, Account Management, etc.
10 soft skills for Account Executive - Advertising, Self-Motivation, Initiative, Effective Communication, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Account Executive - Advertising, he or she needs to be skilled in Self-Motivation, be skilled in Initiative, and be skilled in Effective Communication.