What is the salary range of a Media Planning Director?
As of August 01, 2025, the average annual salary for a Media Planning Director in Sacramento, CA ranges from $171,260 (25th percentile) to $204,097 (75th percentile), with a median annual salary of $188,299 and an hourly rate of $91. A Media Planning Director's salary is shaped by several key factors, including experience level, specific skills, industry differences, company size, and more. Below, we'll explore how each of these influences compensation.