What is the salary range of a Media Planning Director?
As of August 01, 2025, the average annual salary for a Media Planning Director in San Francisco, CA ranges from $197,512 (25th percentile) to $235,384 (75th percentile), with a median annual salary of $217,164 and an hourly rate of $104. A Media Planning Director's salary is shaped by several key factors, including experience level, specific skills, industry differences, company size, and more. Below, we'll explore how each of these influences compensation.