Market Research Salary in the United States

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Market Research Salary in the United States

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How much does a Market Research make?

As of August 01, 2025, the average annual salary for a Market Research in the United States is around $53,688, with an hourly rate of $26. The average salary ranges from $41,134 (10th percentile) to $64,103 (90th percentile), with the majority earning between $47,117 (25th percentile) and $59,140 (75th percentile). A Market Research's salary is shaped by several key factors, including experience level, specific skills, industry differences, company size, and so on. Below, we'll dive deeper into each of these factors to help you understand how they impact compensation.

Compensation Planning Develop a Job description Pay Equity Salary Grading Scale Comp Planning 2025
Salary Salary + Bonus Benefits
Paid Annually Paid Monthly Paid Semimonthly Paid Biweekly Paid Weekly Paid Hourly
View as table View as graph 25% $47,117 10% $41,134 90% $64,103 75% $59,140 $53,688 50%(Median) Didn’t find job title? Click
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Market Research Salaries by Percentile

Annual
Salary		 Monthly
Pay		 Weekly
Pay		 Hourly
Wage
75th Percentile $59,140 $4,928 $1,137 $28
Average $53,688 $4,474 $1,032 $26
25th Percentile $47,117 $3,926 $906 $23
500+ Market Research job openings Go >
Check out Market Research Job Openings in the United States
Market Research Analyst

Mazzella Companies - Sheffield Lake, OH

Senior Market Research Analyst

Bath & Body Works, Inc. - Reynoldsburg, OH

Market Research Analyst, Senior (NJUS)

NetJets - Columbus, OH

Market Research Vice President, CPG -Online Communities

Ipsos in US - Cincinnati, OH

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How much does a Market Research make by hour, week, month, and year?

Salary.com provides you with accurate and diversified Market Research salary data based on specialized databases to help you get a fairer salary. Click the switch button below to see more details about Market Research hourly pay, weekly pay, monthly pay and so on.

  • Hourly
  • Monthly
  • Weekly
  • Yearly
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Last Updated on August 01, 2025
$47,117
Average $53,688/year
$59,140
$3,926
Average $4,474/month
$4,928
$906
Average $1,032/week
$1,137
$23
Average $26/hour
$28
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $59,140 $4,928 $1,137 $28
Average $53,688 $4,474 $1,032 $26
25th Percentile $47,117 $3,926 $906 $23

How does experience level affect a Market Research's Salary?

An entry-level Market Research with less than 1 year of experience earns about $53,049. With 1-2 years of experience, the average salary increases to $53,232. For 2-4 years of experience, the pay typically rises to $55,474. Senior-level professionals with 5-8 years of experience earn around $57,807, and those with over 8 years of experience can expect an average of $57,973.

Levels Salary
Entry Level Market Research $53,049
Intermediate Level Market Research $53,232
Senior Level Market Research $55,474
Specialist Level Market Research $57,807
Expert Level Market Research $57,973
$53,049 0 yr
$53,232 < 2 yrs
$55,474 2-4 yrs
$57,807 5-8 yrs
$57,973 > 8 yrs
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What Am I Worth?

How much does salary of Market Research vary from state to state?

Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.

For example, as of August 01, 2025:
  • In California, the average yearly salary for a Market Research is $59,218.
  • In Massachusetts, the average annual salary is $58,429.
  • In New Jersey, a Market Research earns $58,193 per year.
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How much does salary of Market Research vary from city to city?

Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.

For example, as of August 01, 2025:
  • In San Francisco, CA, the average yearly salary for a Market Research is $67,051.
  • In New York, NY, the average annual salary is $62,219.
  • In Boston, MA, a Market Research earns $59,878 per year.
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Salaries of jobs related to Market Research

What is the salary trend of Market Research?

As of August 01, 2025, our research reveals a significant shift in Market Research compensation over the past six years. For example, the median salary increased from $43,811 in 2023 to approximately $41,685 in 2025. (For a detailed analysis of Market Research salary trends, click here.)

Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.

Average Annual Salary of Market Research Over Time

2022
$???
2023
$43,811
2024
$42,374
2025
$41,685
2026
$???
Year Average Annual Salary
2022 View More
2023 $43,811
2024 $42,374
2025 $41,685
2026 View More

Market Research bonus and incentive rates

Based on HR-reported data: a national average with a geographic differential
Base Salary 70.2%
Bonuses 4.8%
Social Security 5.7%
401k/403b 3.0%
Disability 0.7%
Healthcare 4.6%
Pension 3.2%
Time Off 7.8%
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Core Compensation
Median % of Total
Base Salary $53,688 70.2%
Bonus $3,676 4.8%
Value of Benefits
Median % of Total
Social Security $4,396 5.7%
401K/403B $2,299 3.0%
Disability $517 0.7%
Healthcare $3,488 4.6%
Pension $2,471 3.2%
Time Off $5,968 7.8%
Total Compensation $76,504 100%
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Most common benefits for Market Research

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)

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Common company salaries for Market Research

Here are companies hiring for Market Research and their salaries, click below for more details.

Job openings of Market Research

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United States
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San Francisco, CA Washington, DC Miami, FL Chicago, IL Boston, MA
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About Our Data

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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