The 12 Customer Service Skills That Will Set You Apart

Written by Salary.com Staff
December 4, 2023
The 12 Customer Service Skills That Will Set You Apart

Anyone in a customer-facing role knows that good customer service skills are required to provide great service. While product knowledge and a friendly demeanor are important, there are several other essential customer service skills that can set you apart. To become a customer service all-star and experience the rewards of happy, loyal customers and a successful business, mastery of the following 12 customer service skills is a must.

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What are customer service skills?

Customer service skills are the abilities and techniques that allow employees to handle customer questions, complaints, and concerns effectively. These are people skills that help employees or representatives provide a better service for their customers.

Having customer service skills is beneficial for any individual and business owner. As an employee, good customer service skills can set you apart from others. And as a business owner, these essential skills can make customers feel valued and help you succeed. You build loyalty and turn one-time buyers into lifelong fans.

Why Customer Service Skills Matter

Customer service skills are beneficial for both businesses and employees.

Benefits for businesses:

  • Customer Satisfaction and Loyalty: Good customer service skills can keep and attract more customers. More loyal customers mean a more stable business. Developing a loyal customer base is key to success
  • More Referrals: Loyal customers provide free advertising through word-of-mouth marketing by telling friends and family about their positive experiences
  • Boost sales: Research shows that customers will spend extra money at a company that provides excellent service.

Benefits for employees:

  • Job Security: Employers like employees with good customer service skills. Employees who talk well with customers are important in making customers happy, loyal, and returning.
  • Career growth and opportunities: Employers often choose employees with great customer service skills for promotions because they show good communication, problem-solving, and relationship-building with clients.

12 Key Customer Service Skills

To provide exceptional customer service, there are 12 key customer service skills every professional should master.

  1. Communication

    Effective communication is the cornerstone of good customer service. When you're speaking to a customer with a problem, listen closely and aim to grasp their point. Ask questions to be sure you get the problem, and respond kindly and calmly. Explain things clearly and offer solutions that the customer can easily get.

  2. Problem-solving

    Customer service representatives with strong problem-solving skills can quickly analyze and research issues, generate multiple solutions, and provide speedy resolutions by taking ownership of the problem.

  3. Product knowledge

    Knowledge is a crucial customer service skill. Representatives must know the company's offerings, features, pricing, and benefits and confidently explain how they work. If uncertain, they should admit it and conduct research to provide the correct information to customers.

  4. Patience

    Dealing with angry customers requires patience and composure. Employees should avoid interrupting customers, give them time to vent if needed and respond courteously and understandingly. A patient approach will help de-escalate tensions and foster goodwill.

  5. Empathy

    To provide great customer service, you need to put yourself in the customer's shoes and understand their concerns, frustrations, and needs. Empathy is important for making customers feel heard, valued, and respected and for building trust. Practicing empathy regularly can improve your customer service skills and create positive experiences for customers.

  6. Teamwork

    Teamwork is key to great customer service. Support your coworkers, assist others, and mentor new team members. Collaborate to find solutions and follow up with customers. Work together as a team to get more done and feel better about your job. Create a place of trust, respect, and help.

  7. Technical Proficiency

    To provide effective customer service, you should know your company's tools. Be familiar with CRM platform, management tools, call monitoring and screen recording software, and phone/messaging system features. Stay up-to-date with the latest features and continuously learn to assist customers better.

  8. Time Management

    To do well in customer service, you need to be smart about how you use your time and resources. This applies to both you and the customers you assist. Time matters, so learning to manage it effectively helps you make the most of every day. This helps you handle lots of work and keeps customers happy by quickly meeting their needs and expectations. Being efficient is essential for good customer service.

  9. Adaptability

    You should be ready to change and adjust to be great at customer service. As a customer service representative, stay flexible and open to new ways of doing things. Continuously improve your customer service skills and speak up when a process needs to change. Being adaptable makes you stand out and prepares your career for the future. Stay positive when things change.

  10. Attention to detail

    When providing customer service, make sure to pay attention to details and double-check everything you provide to avoid mistakes. Organize your tasks and priorities to keep things accurate. Take notes and read them back to customers to verify details. Ask questions to make sure you understand customers' needs fully. Being careful and precise in your work will help you gain customers' trust and loyalty. This will also lead to higher satisfaction and fewer mistakes.

  11. Positive attitude

    Be positive and expect good results. When helping customers, be excited and focus on finding solutions. Your positive attitude and understanding can comfort others and bring them joy. Share good energy with your coworkers and customers. Positivity can lead to success in customer service. It makes people happier, boosts sales, and cuts down on complaints. Aim to stay positive and inspire others to do so too.

  12. Creativity and Resourcefulness

    Solving a problem is good, but doing it in a clever and fun way is even better. When a representative is enthusiastic and has a personality in customer service, a regular interaction can become memorable. This really matters in how customers see the quality of your service.

    To best assist customers, focus on constantly improving these 12 essential customer service skills. With practice and dedication, any customer service professional can master them.

How to Enhance Customer Service Skills

Customer service is an art form. Developing customer service skills takes continuous practice and dedication. With practice, anyone can strengthen their customer service skills.

  • Role-playing scenarios- Simulating various customer interactions through role-playing enables you to practice handling different situations and types of customers, directly applying the customer service skills you've learned.
  • Shadowing experienced reps- Watching how experienced representatives deal with customers helps you understand useful techniques. It's like a quick learning experience where you can pick up helpful tips that might not be in the books.
  • Training and upskilling- Training improves your customer service skills to offer excellent support. Training teaches you effective ways to solve customer problems. Learning new tools to enhance service is also part of upskilling.
  • Continuous Learning: Stay updated about industry trends, new products, and evolving customer needs. This helps you stay relevant and informed.
  • Ask for feedback: Insights from real customers will help you identify points of improvement.

Remember to treat your customers how you want to be treated while representing your company. When you make customer experience a top concern, everyone gains from it.

Common Mistakes to Avoid in Customer Service

Good customer service is crucial for every business. Every mistake can have big effects because it might lower the quality of the service. Check out these four common customer service mistakes you should stay away from:

Not Providing Training:

  • Staff lacking training might not know how to handle various situations consistently.
  • Inconsistent service can confuse customers and erode their trust in the company.
  • Well-trained employees are more confident and capable of providing effective assistance.

Ignoring Customer Feedback:

  • Customer feedback is a goldmine of insights into what's working and what needs improvement.
  • Ignoring feedback means missing out on valuable opportunities to enhance products and services.
  • Addressing feedback shows customers that their opinions matter and the company is committed to their satisfaction.

Lack of Follow-Up:

  • Not following up on issues leaves customers feeling ignored and undervalued.
  • Follow-up demonstrates that the company cares about resolving problems and ensuring customer happiness.
  • It's a chance to confirm that the issue has been resolved to the customer's satisfaction.

Avoiding Communication Channels:

  • Limiting communication channels denies customers the convenience of reaching out in their preferred way.
  • Each customer might have a preferred channel, so avoiding certain options could alienate segments of your audience.
  • Embracing multiple communication channels, like phone, email, chat, and social media, widens your reach and availability.

If you avoid these mistakes, your customer service will become consistent, caring, and fast in responding. This makes customers happier and builds a better reputation for your business.

Conclusion

Good customer service skills can go a long way in improving customer satisfaction and loyalty. Mastering these customer service skills and boost your career. While technology and tools are always changing, these fundamentals of great service remain the same. Focus on listening, communicating clearly, showing empathy, and taking responsibility. Treat your customers the way you'd like to be treated. Make their needs and experiences your top priority. If you do, your customers will become your biggest fans and best form of marketing. They'll spread the word about the amazing experience you provide. And that is truly the secret to success.

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