What Is Incentive Bonus? Incentive vs Bonus Difference

Written by Salary.com Staff
January 02, 2024
What is an incentive bonus? Explore its importance, examples, pros and cons, and calculations in this guide.

Rewarding an employee with an incentive bonus for a job well done is an effective way to acknowledge and motivate exceptional performance. When employees receive such a bonus, it not only serves as a tangible acknowledgment of their hard work but also reinforces a positive work culture within the organization.

But what exactly is a bonus incentive? Find out why it is important, see examples, consider the pros and cons, and learn how to calculate one for your organization in this guide.

What is an incentive bonus

An incentive bonus is a payment made in addition to an employee's regular salary in recognition of achieving specific goals or exceeding expectations. It is a motivator to encourage good performance and can be part of a short-term or long term incentive plan.

Examples of incentive bonus

Choosing the right bonus incentive involves considering factors such as your budget, target audience, and desired outcome. Options vary from financial rewards to perks and experiences.

Monetary Bonuses:

  • Performance bonuses. Tied to individual or team performance metrics like exceeding sales targets, achieving efficiency goals, or consistently receiving positive customer feedback.

  • Project bonuses. Awarded for successful completion of specific projects within budget and on time.

  • Spot bonuses. Immediate recognition for going above and beyond, like resolving a critical customer issue or contributing a crucial breakthrough to a project.

  • Profit-sharing. A portion of the company's profits distributed to employees, fostering a sense of ownership and shared success.

  • Merit-based raises. Permanent salary increases based on consistently exceeding expectations and demonstrating valuable skills.

Non-Monetary Bonuses:

  • Extra paid time off. Additional vacation days, personal days, or flexible work arrangements for increased work-life balance.

  • Professional development opportunities. Tuition reimbursement, conference attendance, or in-house training programs to enhance skills and knowledge.

  • Team retreats. Shared experiences like weekend getaways or team-building activities to boost morale and collaboration.

  • Perks and benefits. Subscriptions to streaming services, gym memberships, discounted meals, or company swag to improve employee well-being and engagement.

  • Public recognition. Awards, nominations, or featured presentations highlighting achievements and contributions in front of peers or the wider community.

  • Experiences. Exclusive tickets to sporting events, concerts, or VIP access to special events as a reward for high performance.

  • Gifts and gift cards. Personalized presents or vouchers for restaurants, shops, or services relevant to employee interests.

Who is eligible for an incentive bonus?

Eligibility for an incentive bonus can vary widely depending on the company's policies, industry practices, and the specific terms of the bonus program. Generally, individuals eligible for an incentive bonus are those who:

  • Meet or exceed expectations, achieve goals, or demonstrate exceptional work.

  • Attain sales goals in sales-oriented industries.

  • Have outstanding personal or team accomplishments.

  • Stay with the company for a specified period or during critical times.

  • Hold a higher employee position or level.

  • Contribute to company-wide goals or complete major projects.

  • Meet predetermined performance metrics such as efficiency improvements or quality standards.

Why is incentive bonus important

An incentive bonus is important because it can motivate employees to achieve goals, boost performance, and attract and retain talent. It can also build morale, align individual efforts with company objectives, and ultimately lead to a more successful and competitive business.

This is why having a well-designed incentive compensation management system is crucial, as it ensures effective structure, clear goals, and alignment with organizational objectives.

Difference between bonus and incentive (bonus vs incentive)

Both bonuses and incentives are rewards often offered in employment settings, but they have some key differences:

Feature Bonus Incentive
Timing Awarded after achieving a goal or exceeding expectations Announced and offered beforehand to motivate effort
Purpose Primarily a reward for good performance Primarily to encourage desired behavior or performance
Discretionality Often discretionary, meaning the employer decides whether or not to award it and the amount Usually part of a pre-defined program or scheme with established goals and reward criteria
Examples Annual performance bonus, one-time project bonus, retention bonus Stock options, profit-sharing, sales commission, referral bonus, paid time off for exceeding sales targets

How is incentive bonus calculated?

The calculation of a bonus incentive depends on the specific type of bonus, and each category has its formula:

  1. Sales commission bonus

    In sales incentive programs, a commission bonus is a percentage of the sales revenue an individual generates. The bonus goes up as sales increase. To find the bonus for an employee with "X" dollars in sales, just multiply the sales total by the agreed-upon bonus percentage.

    Let's assume that Carl achieves $50,000 in sales and the established commission rate is 5%. To calculate Carl's sales commission bonus, you need to use this formula:

    Commission bonus = sales x commission rate

    Commission bonus = $50,000 x 0.05
    = $2,500

    In this scenario, Carl would be eligible for a $2,500 sales commission bonus based on his $50,000 in sales at a 5% commission rate.

  2. Department Goals

    If you want to give department-wide incentive bonuses for reaching specific goals, consider the number of individuals in the department. To find each person's bonus, divide the total bonus by the number of employees eligible to receive it.

    For example, Team A has successfully met the specified goals, and you have allocated a total bonus pool of $10,000 for the team. If there are 10 employees in Team A eligible for the incentive, you can determine the individual bonus amount as follows:

    Individual bonus amount = Total bonus pool ÷ Number of employees
    = $10,000 ÷ 10
    = $1,000

    Here, each eligible employee in Team A would receive a $1,000 individual bonus for their contribution to achieving the departmental goals. This method ensures a fair and proportionate distribution of incentives based on the team's collective success.

  3. Percent of Salary

    If you want to give all employees an incentive bonus, calculate it by deciding on a percentage of their annual salary. To do this, you'll need access to the salary or wage information of all employees. For those with varying work hours, you can estimate their annual wages using the figures from the previous year.

    Suppose your company has decided to provide a bonus incentive equivalent to 5% of each employee's annual salary. Let's calculate for Mike and Emily:

    Emily:

    Annual Salary: $60,000

    Bonus Percentage: 5%

    Incentive bonus = Annual Salary x Bonus percentage
    = $60,000 x 0.05
    = $3,000

    Mike:

    Annual Salary: $75,000

    Bonus Percentage: 5%

    Incentive bonus = $75,000 x 0.05
    = $3,750

    In the given scenarios, Emily receives a $3,000 bonus based on her $60,000 annual salary and a 5% bonus. Similarly, Mike qualifies for a $3,750 bonus with his $75,000 annual salary and the same 5% bonus.

    Sign-on Bonus

    If your sign-on bonus is a flat rate, no calculation is required. However, if the agreement or policy specifies that the bonus should be paid in increments, you will need to determine the amount to distribute and the frequency of distribution.

    For example, John was recently hired for a sales position that offered a $2,500 sign-on bonus to be paid within three months. In this case, you would divide the bonus amount by the number of months to determine the installment.

    Monthly installment = Sign-on bonus ÷ Number of months
    = $2,500 ÷ 3
    = $833.33

    In this scenario, John would receive $833.33 as part of his sign-on bonus for each of the three months, ensuring the total sign-on bonus is fully distributed within the stipulated timeframe. This approach helps manage cash flow for the employer while providing the employee with a structured and anticipated bonus payout.

Incentive bonus (advantage and disadvantage)

Incentive bonuses are a good way to reward employees for their hard work, but there are both positive and negative aspects to consider. Here are the pros and cons:

Pros of incentive bonus

  • Motivation

    Incentive bonuses can serve as powerful motivators, which encourage employees to put in extra effort and strive for higher levels of performance to earn the rewards.

  • Performance Improvement

    By tying bonuses to specific performance metrics or goals, organizations can see improvements in overall employee performance and productivity.

  • Retention

    Offering incentive bonuses can enhance employee satisfaction and loyalty, which reduces turnover by making employees feel valued and rewarded for their contributions.

  • Competitive Advantage

    Organizations that offer attractive bonus incentive programs may have a competitive advantage in attracting and retaining top talent in the job market.

Cons of incentive bonus

  • Unintended Consequences

    Employees may prioritize the specific metrics tied to the bonus and neglect other important aspects of their job, potentially leading to a narrow focus and neglect of broader responsibilities.

  • Unfairness Perceptions

    If the criteria for earning bonuses are not perceived as fair or transparent, it can lead to resentment and dissatisfaction among employees. Clear communication and fairness in bonus distribution are crucial.

  • Short-Term Focus

    Incentive bonuses may encourage employees to prioritize short-term gains over long-term sustainability. This could lead to decisions that benefit immediate results but may not be in the best interest of the organization in the long run, especially with a short term incentive plan.

  • Stress and Burnout

    Excessive focus on achieving bonus targets can create stress and burnout among employees, especially if the goals are unrealistic or if there is intense competition among colleagues.

  • Costs and Budgeting

    Providing incentive bonuses can be costly for organizations, and budgeting for these additional expenses can be challenging, especially during economic downturns.

  • Dependency

    Employees might become overly dependent on bonuses, and their motivation to perform well may decline if the bonus program is discontinued or if they fail to qualify for bonuses.

    While incentive bonuses can be powerful tools for motivating and rewarding employees, managers should be aware that they need to be carefully designed and implemented to mitigate potential disadvantages.

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