Why Paid Parental Leave Is a Key to Retaining Top Talent

Written by Salary.com Staff
September 6, 2023
Why Paid Parental Leave Is a Key to Retaining Top Talent

Workforce dynamics are changing. For most employees, work-life balance has become equally as valuable as career opportunities and compensation. To ensure employee retention and keep top talent, companies need to offer paid parental leave as a benefit.

Companies seeking to attract and retain top-tier employees must realize people have lives outside of work. Paid parental leave shows how the company values and supports them during major life events. Employees who feel supported in professional and parenting roles are likely to stay committed and motivated.

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What is Parental Leave?

Parental leave is a period during which new parents, typically after childbirth or adoption, take time off from work. Paid or unpaid, it aims to provide new parents with the chance to balance work and family responsibilities.

New parents often struggle with the decision of returning to work after giving birth or after adoption. Without adequate paid leave, new parents have few options. They can quit, take unpaid leave and struggle financially, or return to work too soon.

Paid parental leave allows new parents to bond with their child and create a routine. For companies looking to recruit and retain employees, paid parental leave is particularly appealing.

Types of Parental Leave

Offering paid parental leave is an important part of attracting and keeping top talent. These are the common types of paid parental leave:

  • Maternity leave provides paid time off for birth mothers to recover from childbirth. This type of parental leave allows birth mothers to take time off work for 6 to 12 weeks.
  • Paternity leave gives new fathers paid time off to help care for a new baby for 2 to 4 weeks.
  • Parental leave provides paid time off divided between both parents. It usually spans 12 to 26 weeks and allows both parents to divide their leave periods as desired.

Providing paid parental leave helps companies retain high-performing employees. Giving enough time for new parents to adapt their baby life reduces job-quitting pressure. Paid parental leave is a key factor in building a family-friendly company culture that values work-life balance.

Considering the costs of hiring and training replacement employees, paid parental leave makes good business sense.

Risks of Providing Paid Parental Leave

Providing paid parental leave comes with risks that companies must consider. These include:

  • Costs

Offering paid time off for new parents is expensive. The company must pay employees for time not worked, while also paying temporary staff to fill in. These dual expenses affect the company's bottom line, especially for small businesses.

  • Reduced productivity

With employees out on parental leave, productivity, and work quality may suffer. Temporary staff may be less experienced, and projects can fall through the cracks during handovers and absences.

  • Risk of not returning

There is a chance that employees may not return to work after parental leave. This is costly for companies that have paid for extended benefits and time off.

Providing paid parental leave is crucial to retaining top talent. With proper planning, companies can navigate the risks and develop policies that benefit both employees and the bottom line.

The Benefits of Offering Paid Parental Leave

Offering paid parental leave benefits companies seeking to retain top talent.

  • Reduced Turnover

    When companies provide paid time off for new parents, employee loyalty and retention increases. Offering paid parental leave heightens the chance of new parents returning to work after childbirth or adoption. This helps companies avoid expenses for hiring and training replacement employees.

  • Increased Productivity

    Employees who take parental leave often come back to work recharged and refocused. Time spent bonding with a new child reduces stress and anxiety. It allows the employee to return to work better equipped to concentrate and be productive.

  • Improved Work-Life Balance

    Companies providing paid parental leave foster a culture that values work-life balance. This makes the company an attractive place to work for people at all life stages. Employees feel supported in their professional and parenting lives, leading to greater job satisfaction, engagement, and retention.

  • Tax Incentives

    In other countries, companies that provide paid parental leave are eligible for tax incentives and credits. The government recognizes the social and economic benefits of paid leave policies. Tax breaks provide companies an additional financial motivation to establish and promote these family-friendly programs.

How Paid Parental Leave Improves Employee Retention

New parents struggle balancing the demands of their job with childcare. Paid parental leave gives employees the time they need to adjust to their new role as a parent. When companies provide this benefit, parents feel supported during this major life change.

Offering paid time off for new parents also boosts employee morale and loyalty. Employees who feel their companies value work-life balance and family are more likely to return to work. Paid parental leave results in higher retention rates, reducing costs linked with employee turnover.

Various companies recognize that paid parental leave is key to building a diverse, inclusive workforce. Parental leave policies that apply equally to mothers and fathers challenge traditional gender roles and encourage shared parenting. This helps companies attract and retain top female talent, boosting profits and shareholder returns.

Offering paid parental leave is a win-win case. Employees get the time they need with a new baby, and companies get an engaged and productive workforce.

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