When comparing two jobs, you need to look beyond the job title to understand the real differentiators between the roles you're examining. In this example, a Marketing Assistant I and Marketing Assistant II fall into the same job family, function, and focus within our taxonomy, but they sit at two different levels - meaning they perform different jobs duties, require different levels of experience, and more.
Consider the following sections within the job listing in your comparison:
- Description – the formal account of the job's responsibilities, the skills and experience needed to perform the job, and the other positions they will work with or report to.
- Alternative job titles – one job can go by many names. In this example, you can see that a Marketing Assistant I job is sometimes also referred to as a Marketing Administrative Support I or Junior Product Marketing Assistant. The job in your organization may go by one of these alternate job titles, or it may go by something else entirely, and that's OK. We're matching our job based on the content of the job, not just the title.
- Industries – the different types of businesses that this job can be a part of. Some jobs exist in every industry, like Accountants. Other jobs appear in one or only a few, like Animal Groomers or Dentists.
- Categories – the job family that this job is a part of. For example, both of the Marketing Assistant jobs we are comparing live within the Marketing job family. Some datasets, such as our CompAnalyst Market Data, may break down large job families into smaller job functions and job foci, which will also be listed in this section.
- Average years of experience – the number of relevant years of work experience typically required to do the job effectively. In our example, the Marketing Assistant I job calls for 0-1 year of experience, while the Marketing Assistant II role calls for 2-5 years of experience.
- Typical education level – the schooling and training that the job typically requires. For example, both the Marketing Assistant I and the Marketing Assistant II roles require candidates to have at least a Bachelor’s degree.
As we consider the internal role that we're trying to match, we need to look at not just the job description, but also key data items like required years of experience and education to assess which job in truly the best match. In this case, because we're hiring for a true entry-level Marketing Assistant role, we're going to match our internal job to the Marketing Assistant I job.
Market Pricing Using Salary Comparisons
Once you have identified a strong job match, you can use a similar salary comparison method to compare the prices for your job across multiple different data sources. Compensation best practices require you to compare each job to 3-5 data sources while market pricing to ensure your pricing is as accurate as possible.
When comparing salaries for the same role across different data sources, the first step is to ensure that you have a job match in each source. Unfortunately, different data sets can contain different jobs, job families, and levels, necessitating salary comparisons within each data set to find the right match.
After matching your internal job to the right job in each data set, consider the types of companies for which you want to compare prices. Are you interested in learning how companies that are similar to yours are pricing their jobs? Are you competing for talent for this role from larger or smaller companies than yours? Are you typically recruiting within your industry, or bringing people in from outside of it? The answers to these questions will help you define your scope - the industry, company size, and geographic location in which you want to execute your salary comparison.
Defining your matches and scopes in each data set will allow you to accurately price your job within that set. The final step in market pricing is the true salary comparison - assessing how prices compare across your data sets. This process allows you to define a true market price for your internal job, informed by multiple data sources to ensure accuracy.
Understanding Compensable Factors
Compensable factors are adjustable pricing variables that you can edit, add, or remove based on the specifics of your internal job. When job matching, you may find that your internal job has different requirements than any of the benchmark jobs you can compare against. In these cases, you can leverage compensable factors to make adjustments to your price to more accurately reflect your internal job description.
Compensable factors can include:
- Education – you may require a higher (or lower) level of education for your internal job than is required in the benchmark job description. If you require your Marketing Assistants to hold an MBA, that may will a premium to the market price for your job.
- Competencies and skills – you may require your Marketing Assistant to have specific skills or competencies, or to be familiar with certain technology platforms, to be successful. If your organization uses Hubspot for Marketing and you're looking for a Marketing Assistant familiar with Hubspot, that will add a premium to the market price for your job.
- Certifications and licenses – you may require your Marketing Assistant to hold specific certifications or licenses, such as those associated with certain technology platforms. If you need a Marketing Assistant that's Hubspot Inbound Certified, this may also apply a premium to the market price for your job.
- Management responsibility – Marketing Assistants are typically individual contributor roles, but if you do require your Marketing Assistant to manage another employee, that will add a premium to the price for the job.
- Working Conditions – if you require your Marketing Assistant to work different shifts, or to work outside or under more dangerous work conditions, you may need to pay a premium for this as well.
By conducting a salary comparison between an unadjusted (benchmark) job and a job you've adjusted with the appropriate compensable factors, you can quickly analyze how different pricing factors have increased or decreased the market price for your internal job.
In the example below, we've adjusted the Marketing Assistant I job in our Salary Wizard to require 5-6 years of relevant work experience, bumping the median salary up to nearly $43,000 per year.