Sometimes our well-intentioned actions can be misconstrued
as mischievous, words gently spoken heard as innuendo. The worst case
scenario is not to be aware
of how your communications are being received and retransmitted down the grapevine. Avoid this at all costs!
Position yourself by clearly stating, and repeating often, who
you are, what you do, what you stand for. Have a personal brand that
people can positively relate to.